Last updated: December 31, 2019

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It’s a Bully thing!, LLC and its affiliates ("It’s a Bully thing!" or "we", "our", "us") respects the privacy of our consumers. This Privacy Policy ("Privacy Policy") explains the type of information we collect from individuals that visit our websites (each, a "Site") or use our mobile applications (each,

an "App") where this Privacy Policy is posted or otherwise connect with us offline such as via telephone ("Offline Services", and collectively with all Sites and Apps, the "Services" or individually, a "Service"), and how

we store, use, disclose and protect such information.

By using or accessing our Services, you agree to the collection, storage, use and disclosure of your information as described in this Privacy Policy.

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WHAT INFORMATION WE COLLECT

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Information you give us. We collect and maintain information that

you may provide to us through use of our Services, including shipping address, billing address, credit card information, telephone number(s), email address(es) and purchase/return/exchange data. For example, when you set up your account and/or make online purchases,

you will be asked to provide information necessary to facilitate

the transaction such as contact and payment information; when

you enter our contests, sweepstakes or other promotions,

you may be asked for information necessary to fulfill the promotion; when you post comments or other content in publicly available forums on our Services (e.g., Product reviews, Q&A forum), anything you post

will be available to us as well as visitors to our Services; when you post information about us on third party social media platforms (each,

a "Social Media Service"), we may collect such information through

an integration with the Social Media Service provider; when you contact our customer service representatives, we collect additional information you choose to provide our representatives. We also collect information about your pet(s), including name, breed, gender, birthdate, weight, and photos.

 

Information automatically collected. We use technology to automatically collect other information about you when you visit our Services or view our advertisements. See Cookies and Interest Based Advertising, below. This information helps our online Services work correctly and supports our customer marketing and analytics efforts. This information includes, and is not limited to, device type, browser information, operating system information, device IP, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take

on our online Service.

 

Information collected from other sources. We receive information about you from other sources to help us correct or supplement our records, improve the quality of personalization of our Services to you and prevent or detect fraud. We may use this information consistent with this Privacy Policy.

 

Information collected through Social Media Services. You may be able

to access our Services through Social Media Services.

If you log on to our Services through a Social Media Service, you give

us permission to access, store and use any information that you permit the applicable Social Media Service to share with us in accordance with your privacy settings with the applicable Social Media Service. When using Social Media Services with our Services, the Social Media Service provider will be able to collect information from you. We may also place tags and other data collection mechanisms on our Services from Social Media Services through which they can collect information about

the usage of our Services and their services across multiple devices (such as your smartphone and your computer) for use by both

us and such Social Media Service. We are not responsible or liable

for the privacy practices or content of the applicable Social Media Service. We encourage you to review, and if necessary, adjust, your privacy settings with the applicable Social Media Service before logging in to our online Services using the applicable Social Media Service. Information that we receive from Social Media Services is stored

and use by us in accordance with this Privacy Policy.

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HOW WE USE YOUR INFORMATION

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We use, process and disclose your information we collect

for our business purposes, including:

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Responding to your questions and requests. We use your information

to provide you with transactional assistance such as fulfilling your order and ensuring proper delivery of your products, as well as administering promotions such sweepstakes and contests and responding to reviews, comments or other feedback you provide.

 

Communicating about your account. We may contact you to tell you about changes to this Privacy Policy, our Terms of Use or changes to our Services, products and programs. We may also tell you about issues with your orders or if there is a product recall.

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Improving our products and services. We may use your information

to make improvements to our Sites, Apps products and services, including to personalize our service offerings to meet your needs.

 

Reviewing Site and App trends and customer interests. We may use your information to customize your experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use.

We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.

 

Improving marketing communications. We may send you communications about promotions or offers via regular mail, email

or other electronic channels, including ads on Social Media Services.

We may use information, including information collected across different online services and collected from the various devices you may use,

to deliver marketing communications based on your interests.

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Promote our products or services. If you complete a product review

or other feedback or provide any image of your pet(s), we may use your submission for commercial purposes to promote our products and services.

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Other uses we may disclose. We also may use your information with your consent, and as otherwise permitted or required by law.

 

WHAT INFORMATION WE DISCLOSE

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It’s a Bully thing!  does not rent, sell, trade or disclose your information

to unrelated third parties, except as set forth in this Privacy Policy.

We may share your information in limited circumstances, such

as to conduct our business, when legally required or with your consent, including:

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Affiliates. We may share your information with our affiliates for business, operational, promotional, marketing or other purposes consistent with this Privacy Policy.

 

Third-Party Service Providers. We may disclose the information collected about you to our third-party contractors and partners relating to their performing services or other activities in support of our Services and/or our businesses, or their completing or confirming on our behalf

a transaction or series of transactions that you conduct with us. Examples include third parties which may fulfill orders, deliver packages, send postal mail and/or e-mail, analyze data, provide marketing research and assistance, process credit card payments and provide customer service. These contractors and partners are restricted from using information that identifies you (excluding any information that

is aggregated or otherwise reasonably de-identified) in any way other than to provide services for us.

 

Business Transfer. We may disclose, transfer, or assign to our affiliates or to one or more third parties the information collected about

you as part of a merger, acquisition or other sale or transfer

of any of the assets or business of It’s a Bully thing!. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership,

or assignment for the benefit of creditors, or the application of laws

or equitable principles affecting creditors' rights generally,

we may transfer your data  to a successor or to a third party that purchases our assets arising from such circumstances. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.

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Protection of It’s a Bully thing! and Others. We may disclose information about you to the government or to other third parties to comply with

the law, applicable regulations, governmental and quasi-governmental requests, court orders, subpoenas and other legal process. We may also disclose information to third parties if needed to (i) enforce

any of the terms of use for our Services or any investigation of potential violations thereof, (ii) detect, prevent, or otherwise address fraud, security  or technical issues, (iii) protect against harm to our Services and (iv) protect our rights, property or safety or the rights, property

or safety of our users or others.

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INFORMATION FROM CHILDREN

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The Services are not directed at children and we have no intention

of collecting information from young people. If we become aware that information from a child under 13 has been collected without

the consent of such child's parent or guardian, we will use all reasonable efforts to delete such information.

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THIRD PARTY WEBSITES

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As a convenience to our visitors, our Services may contain links

to several websites that we believe offer useful information. The policies and procedures we describe here do not apply to those websites.

We suggest contacting those websites directly for information on their privacy policies. It’s a Bully thing! is not responsible for the privacy practices of third parties, regardless of whether they are linked

or otherwise connected to our Services.

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COOKIES AND INTEREST-BASED ADVERTISING

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Tracking tools we use. We and our service providers collect information about users over time and across different websites and devices through the use of tracking tools including cookies, web beacons, device identifiers and other online information-gathering tools (collectively, "cookies"). While the cookies that we use may change from time to time, we use cookies for the same purposes, including:

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• To authenticate your account and store your password if you are a registered account holder;

• To monitor performance of our Services;

• To learn more about the way you interact with our content;

• To personalize your experience on our Sites, Apps and Social Media Services;

• To optimize and tailor our Sites and Apps;

• To make product recommendations and provide you with advertising content on our Services and elsewhere in which we think you will be interested;

• To measure the effectiveness of personalized ads;

• To pursue analytics and research to help us improve our Services and product offerings;

• To better understand our Site visitors and App users and their respective interests, including by learning about your online activities across devices.

 

Interest based advertising. We and our service providers use cookies

to learn about what ads you see, what ads you click, and other actions you take on our Sites, Apps and other sites. This allows us to provide

you with more useful and relevant ads on both It’s a Bully thing! - owned and operated sites and unaffiliated sites. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed

to you based on information from activities such as purchasing

on our Sites or Apps, visiting sites that contain our content or ads, interacting with our tools or using our payment services. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (DAA) (a coalition of marketing, online advertising, and consumer advocacy organizations). See "Advertising Preferences and Opt-out" below to opt-out of such advertising.

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Third party advertising management partners may help us display tailored content to our customers' interests and serve interest-based advertising on our behalf. We do not provide any personal information

to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use)

may collect information through cookies about your browsing activity

on our website to display interest based ads. Also, some third-parties may provide us information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that we may use to provide you more relevant and useful advertising.

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Advertisers or ad companies working on their behalf sometimes

use technology to serve the ads that appear on our sites directly to your browser. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their

ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third - party sites may use, and the information practices of these advertisers

and third-party websites are not covered by our Privacy Policy. Please contact them directly for more information about their privacy practices.

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ADVERTISING PREFERENCES AND OPT-OUT

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Cookies: The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you set your browser to limit or remove cookies

or otherwise block our use of cookies, some Site features

may be unavailable or unable to function properly. Your device

may not give you the ability to control cookies. If you wish to block cookies on our App, you will need to delete the application from your mobile device.

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Email marketing opt-out: If you wish to opt-out of any marketing email communications you may contact our customer service

by email at  info@itsabullything.com. You also may follow opt-out unsubscribe instructions included in our promotional email. Please note that removal of user information from our database or "opting-out"

will not stop marketing or advertising content that is generated

for distribution or is otherwise queued for transmission to you prior

to the time when we can implement your request. Following receipt

of a request from you, we will take reasonable steps to delete your information. If you opt-out of marketing communications, you will continue to receive transactional communications, such as e-mail or text notifications about your order status, recall information and other administrative information. Your information will remain in our database, but will be marked as inactive so you do not receive marketing materials from us.

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Interest-based advertising opt-out: You may opt-out of our targeted advertising and the targeted advertising of certain providers by visiting the DAA consumer opt-out page at https://www.aboutads.info/choices. Also, you can generally opt-out of receiving personalized ads from member of the Network Advertising Initiative (NAI) by visiting the NAI consumer opt-out page at http://optout.networkadvertising.org/?c=1#!/. Opting out will not mean that you will no longer receive our ads, rather,

it just means that those ads will not be targeted to you based upon data collected from you on our online Services.

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Apps opt-out: You may use the DAA's AppChoices program to opt-out of certain interest-based advertising in apps

(see: https://youradchoices.com/appchoices). You may also select a system level advertising preference feature on your device to opt out your device from interest-based advertising in apps. On Apple iOS devices, system level advertising preference may be accessed via Settings – Privacy – Advertising – Limit Ad Tracking. On Android devices, open the Google Settings app from your app drawer or from your operating system's settings menu, tap Ads, and select "Opt-out of Interest-based ads.

Facebook opt-out: Facebook may provide you with the ability to opt-out of certain advertising practices. See https://www.facebook.com/help/1075880512458213/?helpref=hc_fnav. However, we are unable to control Facebook's practices or disclosures. To opt-out of data collection by other Social Media Services, you should review that provider's privacy practices.

Mobile location settings: If you access our Services through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device's location services settings. For instructions

on changing the relevant settings, please contact your service provider or device manufacturer.

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Do-Not-Track: Some browsers have a "do not track" feature that lets

you tell websites that you do not want to have your online activities tracked. Our online Services do not support "do not track" preferences that may be available in your browser and are not capable of satisfying the preference you set.

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DATA SECURITY

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We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However,

no information system can be 100% secure, so we cannot guarantee

the absolute security of your information.

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DATA RETENTION

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We may retain your data for as long as we believe there is a business, legal or security reason for doing so, even if you are no longer an active customer.

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HOW TO UPDATE INFORMATION

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You may correct or update information collected about you through

our Services by contacting us at the email address noted at the end of this Privacy Policy below, or by editing your information and preferences on the "Your Account" and "Profile and Password" pages. Following receipt of a request from you, we will take reasonable steps to update or correct your information.

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CALIFORNIA RESIDENTS

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Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has

an established business relationship, certain information about the types of personal information the business has shared with third parties

for those third parties' direct marketing purposes and the names

and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. If you are a California resident, you may make one request each year by sending a request to info@itsabullything.com.

 

CHANGES TO THIS POLICY

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We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Privacy Policy at any time.

If we make any changes, we will change the Last updated date above

and post the new Privacy Policy.

You should consult this Privacy Policy regularly for any changes.

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GOVERNING LAW

By choosing to visit our Services, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of North Carolina, without reference to the choice of law

or conflicts of law principles thereof, and will be subject to the dispute resolution clause contained in the terms of use applicable to the Services. You also agree to abide by any limitation on damages contained in the terms of use of our Services.

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QUESTIONS

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If there are any questions regarding this Privacy Policy, you may contact us using the information below.

Email:       info@itsabullything.com

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Mail:       It's a Bully thing!, LLC

PO BOX 1099

Kitty Hawk, North Carolina 27949